Users will soon have a updated setting that permits them to cut down on the volume of AI-made content appearing in their streams. This move comes as the platform revealed that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, spurred by recent AI video creators.
AI Proliferation Online
It has been noted that nearly a tenth of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this content is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to science explainers, and we aim to provide users the power to adjust the amount of that, according to their own likes,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its network tagged as made with AI. Overall, over 100 million pieces of content are uploaded to the platform every day, making AI content a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI-generated videos they watch by accessing the content preference feature in the platform and choosing “AI-generated content”. Other topics that can already be controlled under the filter cover politics, style, cosmetics, and dance.
Platform Guidelines
TikTok’s policies oblige creators to label “realistic” AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the app will from now on add an artificially created label to content made using its own AI tools, or identified by an cross-platform project for spotting content made by AI. This action is designed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is also establishing a two million dollar awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The platform has defended its content review process, during discussion over intentions to make redundant hundreds of review team members in the United Kingdom. The company is expected to eliminate a significant number of roles in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official stated that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most distressing content prior to it is viewed by people. TikTok reported a significant reduction in explicit and harmful content handled by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
