Must My Wannabe Influencer Friend Cease Using Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, she feels the need to record everything constantly. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or photographed while eating. It feels invasive.

Marielle also expects me to record her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become merely a tally of favours. I don't believe she's insincere or dishonest, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an audience. I am not a accessory for her Instagram.

The Defence: Marielle

I hope Beth to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I look up to people on social platforms who pull off that style of casual, DIY film-making.

Creating content is my interpretation of engaging with life: noticing the nuances, posting them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could help her career in design too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the content we create together can get us: a foot in the door. I know not all people likes being filmed, but sometimes spontaneity is what makes content authentic. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal videographer, but friends support one another in minor capacities. I thought filming a clip here or there would be fun for Beth. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I value our friendship profoundly and want to avoid making videos to come between us. I am ready to compromise: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is willing material. She must to respect her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your relationship. Create some authentic memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Jaime Gonzales
Jaime Gonzales

Marcus Thorne is a seasoned gambling industry analyst with over a decade of experience covering sports betting trends and regulatory developments across Europe.