How Covert Filming Revealed a Multi-Million Pound Timeshare Scheme

Prosecutors have labeled it as one of the largest scams of its type in the United Kingdom.

Altogether 14 people have been sentenced for their role in a £28 million conspiracy to swindle more than 3,500 vacation property investors.

The targets were desperate to get out of decades-old timeshare contracts and sought out support.

Most were aged between 60 and 80. More than 500 of them lost in excess of £10,000, and a single victim handed over in excess of £80,000.

Those targeted were exposed to intense consultations lasting up to six hours. They were financially worse off, holding valueless fake "credits" and continued to be bound by costly timeshare contracts they could no longer use.

The Firm Central to the Fraud

The firm at the heart of the fraud was Sell My Timeshare (SMT). They collected customers' funds to support the directors' luxurious lifestyle of prestigious schooling, millionaire mansions and personal aircraft.

The individual at the head of the organization, the main defendant, was handed a 90-month prison term in January for conspiracy to defraud.

Recently, his spouse one of the co-defendants was one of the final three to hear their sentences.

She received a two-year long suspended prison term at the judicial venue after pleading guilty to illegal fund handling.

It has been a extended wait and marks a huge win for the victims who came forward, the police and legal representatives.

How the Investigation Was Initiated

The first knowledge of the company emerged during the that particular year. I was working in the research department of a news organization, creating documentary programmes.

A colleague pointed out that his mother had inherited the use of a timeshare apartment in the Spanish coast and, after decades of vacations, had begun looking to exit the agreement.

It should be noted how widespread holiday ownership had grown with English tourists in the eighties and nineties.

Timeshares permitted people to access the equivalent unit every year, or swap their vacation periods with additional holders who had properties in alternative destinations. About 600,000 holiday enthusiasts seized that opportunity.

The early surge was linked to a lot of accounts about dishonest operators mis-selling units. They were regularly featured on investigative shows.

The standard holiday ownership agreement locked buyers for long periods.

By 2016, those holders who had experienced their guaranteed place in the resort for 20 or 30 years were getting older, and many were attempting to wave goodbye to their timeshares.

A number had declining mobility and found it difficult to access their properties. A few just felt they'd achieved their goals from them. And a portion had deceased, in many cases leaving their heirs to inherit the contracts - along with their annual payments and maintenance fees.

The Undercover Operation Unfolds

This was the situation the friend's mum had found herself. She searched the web for solutions and came across SMT, a firm whose digital platform promised to get her out of her contract.

Yet, having paid a fee and arranged an appointment with them, her family smelled a rat.

Subsequent checking revealed hundreds of people saying they had paid money and achieved no result out of it. In fact, they had suffered financially. Substantial amounts.

The reporting group started looking into what was occurring. It soon emerged that there were some shady characters working within the vacation property industry.

One lawyer had numerous client reports aiming to litigate against the company.

The team interviewed individuals who had used the firm and they all told the same story. They assumed the firm would buy their property away from them but when they went to a consultation (for which they paid up front) they were advised there was no potential buyers.

In place of that, they were persuaded - in fact pressured - to commit further cash acquiring "the firm's incentive scheme", associated with the business's umbrella group, Monster Travel.

What exactly these were was somewhat vague. They appeared to be a form of credit, offering discount travel and benefits and consumer discounts.

And they were reportedly "transferable with other owners, some time down the line.

Paying cash at the time would result in an future return that would offset the firm's costs and allow the timeshare holder ahead financially, released finally from their troublesome deal.

An unrealistic promise? Indeed, it was.

A 'Bait-and-Switch Scam'

Based on these descriptions were accurate, this was a massive scam.

It's what is called a "misleading sales."

Someone - here the organization - "lures the client by advertising a particular product but then to claim it is unavailable, directing the customer to an alternative, lesser offering.

This is against the law. Possessing all the testimony we had gathered, we argued to secretly film one of the company's meetings.

Such an operation demands time, effort, and strong justifications for why this is the exclusive approach to gather the information needed to prove wrongdoing.

With approval secured, our small team set up a meeting with one of the firm's agents in the English town.

Posing as a member of the public aiming to assist his parent free from her timeshare contract|holiday ownership agreement

Jaime Gonzales
Jaime Gonzales

Marcus Thorne is a seasoned gambling industry analyst with over a decade of experience covering sports betting trends and regulatory developments across Europe.